A designer who builds.

I’m Joseph W. Bulger, a designer, front-end developer, and MarTech strategist. I work across brand identity, print, and digital product, and I build the things I design.

That range also lets me scope and direct work I’m not executing myself, and hold the quality line across the handoffs. I’ve designed full products and handed the build to outside development teams, staying with the client through their development.

Agency-side, I led and mentored junior designers, and I built the template systems and training materials that kept a small team’s output consistent. My clients have ranged from single-location startups to national franchises and global brands.

I’m as comfortable in a strategy conversation as I am in the codebase or Creative Suite. I’ve managed relationships with external agencies and in-house marketing teams, and I’ve presented and pitched work directly to everyone from small-business owners to CEOs and C-suite teams at multinational brands. Across all of it, I translate between technical and non-technical stakeholders at every level.

A good share of my work has been marketing technology. For the agency and for many of our clients, I owned the platform decisions: evaluating and selecting the stack, implementing it, and often running it day to day across marketing automation, CRM, analytics, and the integrations that connect them.

Increasingly, that work runs deeper into engineering and data: web apps built on live API integrations, LLM-powered features, and cloud infrastructure. I set up and manage multi-agent AI workflows and swarms, and I help businesses fold that kind of automation into their daily operations, so the tools save real time instead of adding overhead.