Radixx was an established brand in airline software for low-cost carriers, and we served as their agency of record, producing their marketing across web, print, sales collateral, and events.
When Sabre, the industry leader, acquired Radixx, the relationship continued and the work changed shape. For several years I worked with Sabre's in-house marketing team on the brand transition, gradually incorporating Sabre's design system into the Radixx website and branded materials.
The migration was as much strategy as design. Radixx's identity carried real equity with its airline customers, so each step applied more of Sabre's system while keeping that identity recognizable, until the brand was fully at home in Sabre's product suite.
