Tulu Flowers

Client: Tulu Flowers
Type: Brand & Experience Design
Disciplines: Brand Identity · Logo Design · Packaging · UX Design · UI Design · Web Design · App Design · Art Direction

Tulu Flowers delivered more than flowers. It delivered an experience. Arrangements came in a clear acrylic keepsake box, hand-delivered with a card whose QR code opened a video message recorded by the sender.

The identity took its cue from the concept: a square mark holding a stylized rose, a flower in a box, paired with elegant serif type to match the upscale product and the moment it created.

The work went beyond identity into product design. I did the UX and UI for every screen of both the website and the companion app, from the ordering flow through recording and retrieving the video message. Another agency handled the app build, so I prepared the design handoff and stayed with the project through development, working alongside the client and their developers until it shipped.

A full set of brand guidelines codified the visual identity: logo usage, color, typography, and application across digital and print.

The Tulu Flowers online store on desktop and mobile, featuring a box of red roses — Tulu sold online. Senders chose an arrangement, added a card, and recorded a message at checkout.

A Tulu arrangement of red roses in a clear acrylic keepsake box on a table — Flowers arrived in a clear acrylic box, a lasting keepsake rather than a bouquet that wilts in a week.

Hands opening a Tulu card with a QR code linking to a video message — Each box came with a card and a QR code, the bridge between the physical gift and a personal moment.

A phone playing a personal video message recorded by the sender, branded Tulu Flowers — Scanning it played a video message recorded by the sender, turning a flower delivery into a shared moment.